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Learn to COOK - Ambitious Brew: The Story of American Beer

Ambitious Brew: The Story of American Beer
List Price: $15.00
Our Price: $10.20
Your Save: $ 4.80 ( 32% )
Availability: Usually ships in 24 hours
Manufacturer: Harvest Books
Average Customer Rating: Average rating of 4.5/5Average rating of 4.5/5Average rating of 4.5/5Average rating of 4.5/5Average rating of 4.5/5

Buy it now at abc-fishing.com!

Binding: Paperback
Dewey Decimal Number: 973
EAN: 9780156033596
ISBN: 0156033593
Label: Harvest Books
Manufacturer: Harvest Books
Number Of Items: 1
Number Of Pages: 432
Publication Date: 2007-10-08
Publisher: Harvest Books
Studio: Harvest Books

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Editorial Reviews:

Ambitious Brew, the first-ever history of American beer, tells an epic story of American ingenuity and the beverage that became a national standard. Not always America’s drink of choice, beer finally took its top spot in the nation’s glasses when a wave of German immigrants arrived in the mid-nineteenth century and settled in to re-create the beloved biergartens they had left behind. Fifty years later, the American-style lager beer they invented was the nation’s most popular beverage—and brewing was the nation’s fifth-largest industry, ruled over by titans Frederick Pabst and Adolphus Busch. Anti-German sentiments aroused by World War I fed the flames of the temperance movement and brought on Prohibition. After its repeal, brewers replaced flavor with innovations such as flashy marketing and lite beer, setting the stage for the generation of microbrewers whose ambitions would reshape the brew once again.

Grab a glass and a stool as Maureen Ogle pours out the surprising story behind your favorite pint.




Spotlight customer reviews:

Customer Rating: Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5
Summary: Great read
Comment: Bought it for my daughter who works at a local brewery. Said it was a great read!

Customer Rating: Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5
Summary: How the beer industry became industrial. . . .
Comment: This is a business history of brewing in America. What is especially fascinating is the story of the rise of the great brewing families and the impact of Prohibition. Ogle is willing to tackle the difficult business of the rise of microbreweries and the gradual absorption of the industrial giants by multi-national corporations.

In a day when the largest American-owned brewery is the former micro, Sam Adams, Ambitious Brew is the perfect book to see how it happened.

Lynn Hoffman, author of Bang Bang

Customer Rating: Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5
Summary: Great Book
Comment: My wife bought this for my birthday, and I completely enjoyed it. Shortly after finishing it, I was in St. Louis and toured the Budweiser brewery. This book made it much more enjoyable of a tour.

Customer Rating: Average rating of 4/5Average rating of 4/5Average rating of 4/5Average rating of 4/5Average rating of 4/5
Summary: Interesting survey of American lager-brewing history
Comment: This is a great book if you're looking to learn something about the history of American lager brewing, and in particular about the giants (and now-deceased giants) of the industry. It covers quite a bit of ground I have never seen covered in any other book on the subject.

The author does have some biases which I think do color the book a bit. She has a contrarian tilt which seems to lead her to the view that big "industrial beer" from the giant lager-brewers is a better product than it really is. She does not seem to be as familiar as might be hoped with brewing itself, and consequently does not appreciate the extent to which the American brewing industry compromised product quality by relying on highly tannic, six-row malts and the notoriously bad-smelling Cluster hop, for example. And her interest in American brewing does not extend to ale (apart from the ales of the microbrew era); she seems to accept all too readily the notion that American ale-brewing in the pre-lager era was a cesspool of bad beer.

The upshot is that the book is perhaps a bit too favorable to the point of view of the great national brewers, and to their insipid style of high-adjunct, low-hop lager. But the early history of the large brewers is fascinating, and she shows genuine interest in the microbrew movement and its impact upon American tastes. A very, very enjoyable book.

Customer Rating: Average rating of 4/5Average rating of 4/5Average rating of 4/5Average rating of 4/5Average rating of 4/5
Summary: Amazing history of American Brewing
Comment: This book is a must have for a homebrewer or anyone interested in the history of American entrepreneurs. The history of American beer is really the story of the American dream. German imigrants came to this country with almost nothing. Some of them went on to build the biggest breweries in the world. The story is counter to much of what I had thought. Apparently there was a time when Budweiser was one of the best beers in the world - who knew? This book also is a fascinating look at Americans' conflicting views of alchohol.


Buy it now at abc-fishing.com!

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