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Learn to COOK - Catering Like a Pro: From Planning to Profit
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List Price: $19.95
Our Price: $4.25
Your Save: $ 15.70 ( 79% )
Availability: Usually ships in 24 hours
Manufacturer: John Wiley & Sons
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Average Customer Rating:   
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Binding: Paperback
Dewey Decimal Number: 642.4
EAN: 9780471595229
ISBN: 0471595225
Label: John Wiley & Sons
Manufacturer: John Wiley & Sons
Number Of Items: 1
Number Of Pages: 288
Publication Date: 1994-01
Publisher: John Wiley & Sons
Studio: John Wiley & Sons
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Editorial Reviews:
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Designed both as a guide for those entering the catering industry and as a reference for professional caterers, this book covers all of the basics, from budgeting and hygiene to menu planning. It contains worksheets and advice on organization, profitability and the minimization of paperwork.
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Spotlight customer reviews:
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Customer Rating:
Summary: Learning what not to do
Comment: This is a book I used in my research to see if I wanted to start a catering business. This book told me about all the down sides to the business and I quickly realized I did not want to get into the biz. Good start if you wish to research before diving in!
The book does have a lot of recipies to use for large events that I use while entertaining.
Customer Rating:
Summary: Revealing truth
Comment: This book saved me from making a bad decision. My friends kept telling me I made great parties. Good buffet, interesting appetizers, great dinners. They told me I should consider doing it professionally to make extra money.
One of the books I read on the subject was this one. It has good recipes, more importantly it describes recipes in a manner that enable scaling for different sizes of event and helps you choose the right recommendations for different size events.
It also describes what's involved in actually doing professional catering. I was convinced. Turning a hobby into a business can ruin the hobby. Rather than go Pro, I'll stay a happy amateur; but one with better skills in managing the parties I through.
Customer Rating:
Summary: Catering like an idiot
Comment: This book is a collection of vague and uninformative quotes, dated menus, and common sense advice. One word for Ms Halvorsen, ICE. The details of coffee and tea service are poured over, yet, at no time does the book remind the would-be caterer to buy ice! It is amazing that in such a competitive publishing world that books like this are written.
Customer Rating:
Summary: good for a beginner
Comment: I think this was an excellent book for a person starting to plan a catering business--minus the large recipe section. It tells you exactly what to expect in this business, and includes helpful sample forms (i.e.billing, invoice) that will surely come in handy. In addition, Halvorsen includes helpful lists for restaurant schools,wholesale markets,kitchen suppliers, etc. for many cities throughout the US. Definitely worth the book price and recommended for someone who is starting out or even thinking of starting a business in the industry because she tells it like it is!
Customer Rating:
Summary: a very good intro to professional catering
Comment: When I bought this book we had been catering for awhile on a very small scale. Halvorsen does a excellent job of presenting catering as it really is, hard work, long hours and requires exceptional people and mgt. skills. She offers sound suggestions to help those on a shoe string budget choose wisely and avoid major catering pitfalls. The invoices and forms she uses as examples are more than adequate for anyone to use in their own fledgling business. For a basic book she covers alot of material in a general way leaving you with a outline of the areas you WANT to do more indepth research about. The only problem area for me with this book is the recipe section. I would rather have had a resource list that I could have pulled material from to find recipes elsewhere and had Halvorsen use those pages to cover advertising, taxes, bookeeping and so on in greater detail. Well worth the books purchase price.
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