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Learn to COOK - The Emperors of Chocolate: Inside the Secret World of Hershey and Mars
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List Price: $15.95
Our Price: $10.85
Your Save: $ 5.10 ( 32% )
Availability: Usually ships in 24 hours
Manufacturer: Broadway
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Average Customer Rating:  
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Binding: Paperback
Dewey Decimal Number: 338.76641530973
EAN: 9780767904575
ISBN: 0767904575
Label: Broadway
Manufacturer: Broadway
Number Of Items: 1
Number Of Pages: 384
Publication Date: 2000-01-04
Publisher: Broadway
Release Date: 2000-01-04
Studio: Broadway
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Editorial Reviews:
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Chronicles the near-century old competition between the major corporate candy giants, Milton Hershey, and Forrest Mars. Softcover. DLC: Hershey Foods Corporation--History.
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Spotlight customer reviews:
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Customer Rating:
Summary: The Sweet Smell of Success
Comment: Ms. Brenner does a fine job of laying out the history of chocolate in the U.S. and how publicly-traded Hershey and privately-owned Mars became the large corporations of today. Milton Hershey and Forrest Mars were complete opposites in terms of how they viewed and operated their respective businesses. A small portion of the writing is repetitious and clunky, but does not distract from a very interesting story. Ms. Brenner does a fine job of informing as well as entertaining the reader. It's unlikely you'll look at chocolate or candy in the same manner as before you read the book.
Customer Rating: 
Summary: Great entreprenarial book!
Comment: The positives:
- great description of two outstanding entrepeneurs: Milton Hershey and Forrest Mars Sr.: their personalities are very well detailed.
- a lot of business strategies to learn from their success: product oriented, delegation, paying above average to get and keep talent, leaving some degree of initiatives to employees, no-frills spending, importance of being the first on a market, cult of secrecy...
The negatives:
- at sometimes to much description on chocolat
- continuous switching from Mars, to Hershey, to Mars...
In a word, I would recommend this book for all business passionates, in particulary for the ones with an entrepreneurship interest.
Customer Rating:
Summary: A quick, entertaining read- and nothing more.
Comment: I found this to be a well-written and entertaining book, to an extent. In particular, the chapter regarding the impersonal offices and obsessive quality control at the Mars Company was a great perspective. However, the book just fell short for me. I would have rather seen the author interpret the overall picture instead of narrating a tale. The way it was written caused the book to become out of date so quickly after it was published, considering recent events of the battle between Nestle and Hershey. I was also a bit weary of the author's references- the most up to date information of the Mars Company was from a 1989 interview, which leaves an absence of information for the next 10 years. Overall, I found the book to be an easy read and bit repetitive, but informative (up to a point).
Customer Rating:
Summary: A Tale Of Two Cities
Comment: ...the Two Cities being the Corporations of Hershey and Mars. Hershey is like Athens, Mars is like Sparta.
This is a book chock-filled with scrumptious tidbits (sorry, couldn't help myself) about chocolate, the candy industry, and most of all the histories, families, and corporate cultures of America's two largest candy companies: Hershey and Mars.
Hershey built a Utopian town. The passion of his life was an orphanage. Mars? His kids didn't eat M&Ms growing up because their father couldn't spare any. How their corporate paths merged and clashed is a fascinating tale of opposite business styles, both of which have been successful at various times.
A very entertaining book, You'll feel like you've consumed something much more substantial than a candy bar...
Customer Rating:
Summary: This Book Wasn't That Bad
Comment: The Emperors of Chocolate was a good book. When I first got the book, I thought it would be just a bunch of graphs, scales and statistics because I got it for my economics class, but I couldn't have been more wrong. I started reading it with no idea what to expect of it and I did think it was going to be really boring. I would recommend this book for anyone who likes candy. This was a great book about Mars and Hershey and some of the history of chocolate and also gives the secret of how they put the M on the M&M. I thought I wasn't going to enjoyed reading this book but it let me find out all about the chocolate business.
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